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Marketing

IC2 - Developing

The median salary range for Marketing (IC2) roles disclosed in public job postings is $80k - $104k as of Aug 2026, based on 5,256 job postings from 917 companies.

Salary Range

Low

$80,000

13%

Mid

$92,000

13%

High

$104,000

Level Comparison

LevelSample SizeLowMidHigh
IC1

Entry

0-1 YOE

Contributes to smaller projects under detailed guidance.

Very Large

365 Data Points

$62,400

$68,700

$75,000

IC2

Developing

2-4 YOE

Contributes to projects under general guidance. Skills are relatively developed with room for growth.

Very Large

1,087 Data Points

$80,000

$92,000

$104,000

IC3

Proficient

5-7 YOE

Owns specific projects and requires minimal guidance. Skills are fully developed.

Very Large

1,410 Data Points

$107,500

$123,750

$140,000

IC4

Advanced

8-11 YOE

Owns complex projects and drives their direction. Displays in-depth and broad skills and expertise.

Very Large

1,723 Data Points

$128,000

$147,991

$167,982

IC5

Expert

12+ YOE

A very experienced team member who leads large, high-priority projects that impact company-level goals.

Very Large

123 Data Points

$170,000

$199,000

$228,000

IC6

Advisory

An authority in their field who defines and drives initiatives with long-term strategic impact.

Very Large

185 Data Points

$166,150

$198,509

$230,868

M3

Manager

Directly supervises a team of individual contributors and is accountable for their results.

Very Large

1,545 Data Points

$110,573

$125,334

$140,095

M4

Sr. Manager

Experienced people manager responsible for setting objectives, observing budgets, and tracking results.

Very Large

1,079 Data Points

$140,000

$158,400

$176,800

M5

Director

Oversees managers or leads their own department. Responsible for vision, strategy, hiring, and results.

Very Large

1,172 Data Points

$171,500

$195,750

$220,000

M6

Sr. Director

Manages senior leaders in various groups. Responsible for a business function.

Very Large

332 Data Points

$205,000

$234,000

$263,000