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Marketing

IC2 - Developing

The median salary range for Marketing (IC2) roles disclosed in public job postings is $80k - $104k as of Aug 2026, based on 4,975 job postings from 902 companies.

Salary Range

Low

$80,000

13%

Mid

$91,808

13%

High

$103,615

Level Comparison

Level	Sample Size		Low	Mid	High
IC1 Entry 0-1 YOE Contributes to smaller projects under detailed guidance.	Very Large 343 Data Points		$60,000	$67,500	$75,000
IC2 Developing 2-4 YOE Contributes to projects under general guidance. Skills are relatively developed with room for growth.	Very Large 1,036 Data Points		$80,000	$91,808	$103,615
IC3 Proficient 5-7 YOE Owns specific projects and requires minimal guidance. Skills are fully developed.	Very Large 1,352 Data Points		$106,607	$122,804	$139,000
IC4 Advanced 8-11 YOE Owns complex projects and drives their direction. Displays in-depth and broad skills and expertise.	Very Large 1,656 Data Points		$127,500	$148,250	$169,000
IC5 Expert 12+ YOE A very experienced team member who leads large, high-priority projects that impact company-level goals.	Very Large 118 Data Points		$170,050	$198,525	$227,000
IC6 Advisory An authority in their field who defines and drives initiatives with long-term strategic impact.	Very Large 181 Data Points		$165,000	$196,700	$228,400
M3 Manager Directly supervises a team of individual contributors and is accountable for their results.	Very Large 1,471 Data Points		$110,000	$125,500	$141,000
M4 Sr. Manager Experienced people manager responsible for setting objectives, observing budgets, and tracking results.	Very Large 1,033 Data Points		$140,000	$157,500	$175,000
M5 Director Oversees managers or leads their own department. Responsible for vision, strategy, hiring, and results.	Very Large 1,130 Data Points		$170,003	$195,002	$220,000
M6 Sr. Director Manages senior leaders in various groups. Responsible for a business function.	Very Large 308 Data Points		$204,500	$233,500	$262,500