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Marketing

IC2 - Developing

The median salary range for Marketing (IC2) roles disclosed in public job postings is $80k - $103k as of Aug 2026, based on 4,949 job postings from 899 companies.

Salary Range

Low

$80,000

13%

Mid

$91,558

13%

High

$103,115

Level Comparison

LevelSample SizeLowMidHigh
IC1

Entry

0-1 YOE

Contributes to smaller projects under detailed guidance.

Very Large

342 Data Points

$60,000

$67,500

$75,000

IC2

Developing

2-4 YOE

Contributes to projects under general guidance. Skills are relatively developed with room for growth.

Very Large

1,031 Data Points

$80,000

$91,558

$103,115

IC3

Proficient

5-7 YOE

Owns specific projects and requires minimal guidance. Skills are fully developed.

Very Large

1,345 Data Points

$106,607

$123,029

$139,450

IC4

Advanced

8-11 YOE

Owns complex projects and drives their direction. Displays in-depth and broad skills and expertise.

Very Large

1,644 Data Points

$127,500

$148,250

$169,000

IC5

Expert

12+ YOE

A very experienced team member who leads large, high-priority projects that impact company-level goals.

Very Large

118 Data Points

$170,050

$198,525

$227,000

IC6

Advisory

An authority in their field who defines and drives initiatives with long-term strategic impact.

Very Large

178 Data Points

$165,000

$196,344

$227,688

M3

Manager

Directly supervises a team of individual contributors and is accountable for their results.

Very Large

1,465 Data Points

$110,000

$125,298

$140,595

M4

Sr. Manager

Experienced people manager responsible for setting objectives, observing budgets, and tracking results.

Very Large

1,031 Data Points

$140,000

$157,500

$175,000

M5

Director

Oversees managers or leads their own department. Responsible for vision, strategy, hiring, and results.

Very Large

1,121 Data Points

$170,503

$195,252

$220,000

M6

Sr. Director

Manages senior leaders in various groups. Responsible for a business function.

Very Large

308 Data Points

$204,500

$233,500

$262,500