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IC6 - Advisory
The median salary range for Marketing (IC6) roles disclosed in public job postings is $166k - $228k as of Jul 2026, based on 609 job postings from 122 companies.
Salary Range
Low
$165,500
16%
Mid
$196,594
16%
High
$227,688
Data Points
Sort By
Creative & Content Services Principal
Oregon
·8+ Years Experience
·Last Posted: Mar 2026
$149k - $261k
$148,600 - $261,400
Creative & Content Services Principal
United States
·8+ Years Experience
·Last Posted: Mar 2026
$149k - $261k
$148,600 - $261,400
Creative & Content Services Principal
Oregon
·8+ Years Experience
·Last Posted: Mar 2026
$149k - $261k
$148,600 - $261,400
Creative & Content Services Principal
United States
·8+ Years Experience
·Last Posted: Mar 2026
$149k - $261k
$148,600 - $261,400
Principal Product Marketing Manager
San Jose
$145k - $261k
$145,400 - $261,150
Principal Product Marketing Manager
San Francisco
·10+ Years Experience
$145k - $261k
$145,400 - $261,150
Principal Product Marketing Manager (Acrobat for Students)
San Francisco
·10+ Years Experience
$145k - $261k
$145,400 - $261,150
Principal, Thought Leadership Content Strategist
San Jose
·10-12 Years Experience
$140k - $261k
$140,100 - $261,150
Principal Product Marketing Manager
United States
·8+ Years Experience
$250k - $300k
$250,000 - $300,000
Principal Product Marketing Manager
San Francisco
·8+ Years Experience
$250k - $300k
$250,000 - $300,000
Principal Product Marketing Manager, Channels & Alliances
San Francisco
·8+ Years Experience
·Last Posted: Apr 2026
$200k - $220k
$200,000 - $220,000
Principal Product Marketing Manager, Channels & Alliances
United States
·8+ Years Experience
·Last Posted: Apr 2026
$200k - $220k
$200,000 - $220,000
Principal PMM: Developer Advocacy & Technology Marketing
New York City
·Last Posted: Mar 2026
$180k - $254k
$179,670 - $253,644
Principal PMM: Developer Advocacy & Technology Marketing
San Francisco
·Last Posted: Mar 2026
$180k - $254k
$179,670 - $253,644
Principal PMM: Developer Advocacy & Technology Marketing
Denver
·Last Posted: Mar 2026
$180k - $254k
$179,670 - $253,644
Principal Partner Marketing Manager, Cloud Partnerships
Boston
·12+ Years Experience
·Last Posted: Mar 2026
$166k - $187k
$166,360 - $187,000
Principal Partner Marketing Manager, Cloud Partnerships
Denver
·12+ Years Experience
·Last Posted: Mar 2026
$166k - $187k
$166,360 - $187,000
Principal Content Designer
Redmond
·6+ Years Experience
·Last Posted: Feb 2026
$140k - $275k
$139,900 - $274,800
Principal Content Designer
United States
·6+ Years Experience
·Last Posted: Feb 2026
$140k - $275k
$139,900 - $274,800
Principal, Microsoft AI Monetization Strategy
United States
·12+ Years Experience
·Last Posted: Mar 2026
$131k - $252k
$130,900 - $251,900
Principal, Microsoft AI Monetization Strategy
Mountain View
·12+ Years Experience
·Last Posted: Mar 2026
$131k - $252k
$130,900 - $251,900
Principal, Microsoft AI Monetization Strategy
Redmond
·12+ Years Experience
·Last Posted: Mar 2026
$131k - $252k
$130,900 - $251,900
Principal Product Marketing Manager
New York
·12+ Years Experience
$131k - $252k
$130,900 - $251,900
Principal Product Marketing Manager
Mountain View
·12+ Years Experience
$131k - $252k
$130,900 - $251,900
Principal Product Marketing Manager
Redmond
·12+ Years Experience
$131k - $252k
$130,900 - $251,900
Principal Product Marketing Manager
United States
·12+ Years Experience
$131k - $252k
$130,900 - $251,900
Japan AI Transformation Area Integrated Marketer - Field Integrated Marketing
Tokyo
·15+ Years Experience
N/A
N/A
Japan AI Transformation Area Integrated Marketer - Field Integrated Marketing
Japan
·15+ Years Experience
N/A
N/A
Principal Medical Writer
United States
·8+ Years Experience
·Last Posted: Mar 2026
$201k - $251k
$201,000 - $251,000
Principal Medical Writer
Remote
·8+ Years Experience
·Last Posted: Mar 2026
$201k - $251k
$201,000 - $251,000
Principal Medical Writer
Remote
·8-11 Years Experience
$201k - $251k
$201,000 - $251,000
Principal Medical Writer
United States
·8-11 Years Experience
$201k - $251k
$201,000 - $251,000
Principal Product Marketing Manager
New York City
·8+ Years Experience
$174k - $250k
$174,000 - $250,000
Principal Product Marketing Manager
San Francisco
·8+ Years Experience
$174k - $250k
$174,000 - $250,000
Principal Product Marketing Manager
Austin
·8+ Years Experience
$174k - $250k
$174,000 - $250,000
Principal Product Marketing Manager
Chicago
·8+ Years Experience
$174k - $250k
$174,000 - $250,000
Principal Product Marketing Manager
Salt Lake City
·8+ Years Experience
$174k - $250k
$174,000 - $250,000
Product Marketing Lead - AI Solutions
Bellevue
·15+ Years Experience
·Last Posted: Jul 2026
$190k - $250k
$190,000 - $249,900
Product Marketing Lead - AI Solutions
Bellevue
·15+ Years Experience
·Last Posted: Jul 2026
$190k - $250k
$190,000 - $249,900
Pricing Strategy Principal
Georgia
·Last Posted: Feb 2026
$166k - $248k
$166,000 - $248,000
Pricing Strategy Principal
Georgia
·Last Posted: Feb 2026
$166k - $248k
$166,000 - $248,000
Pricing Strategy Principal
United States
·Last Posted: Feb 2026
$166k - $248k
$166,000 - $248,000
Pricing Strategy Principal
Remote
·Last Posted: Feb 2026
$166k - $248k
$166,000 - $248,000
Architect Marketing Agent Engineer
New York
·9+ Years Experience
$218k - $365k
$218,400 - $365,200
Agentforce Community Lead & Sr. Technical Architect
New York
$180k - $248k
$180,200 - $247,900
Agentforce Community Lead & Sr. Technical Architect
Boston
$180k - $248k
$180,200 - $247,900
Agentforce Community Lead & Sr. Technical Architect
Chicago
$180k - $248k
$180,200 - $247,900
Agentforce Community Lead & Sr. Technical Architect
Seattle
$180k - $248k
$180,200 - $247,900
Agentforce Community Lead & Sr. Technical Architect
Washington, DC
$180k - $248k
$180,200 - $247,900
Agentforce Community Lead & Sr. Technical Architect
Remote
$150k - $227k
$150,100 - $227,000
Agentforce Community Lead & Sr. Technical Architect
California
$150k - $227k
$150,100 - $227,000
Principal Growth Strategy Manager
New York
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
California
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
New Jersey
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
Remote
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
Washington
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
Massachusetts
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
Maryland
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
Connecticut
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
United States
·10+ Years Experience
·Last Posted: Jun 2026
$154k - $245k
$153,600 - $245,400
Principal Growth Strategy Manager
Illinois
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Ohio
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Colorado
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Minnesota
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Nevada
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Hawaii
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Rhode Island
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Strategy Manager
Vermont
·10+ Years Experience
·Last Posted: Jun 2026
$146k - $233k
$145,900 - $233,100
Principal Growth Marketing Manager
New York City
·8-10 Years Experience
·Last Posted: Jun 2026
$180k - $240k
$180,000 - $240,000
Principal Growth Marketing Manager
San Francisco
·8-10 Years Experience
·Last Posted: Jun 2026
$180k - $240k
$180,000 - $240,000
Principal Technical Keynote Lead, Technical Keynote Team
Seattle
$189k - $331k
$188,900 - $330,500
Principal Product Marketing Manager, eero Software & Services
San Francisco
$189k - $331k
$188,900 - $330,500
Principal Evangelist, Startups and Venture Capital, AWS Startup Marketing
San Francisco
·Last Posted: Jul 2026
$189k - $331k
$188,900 - $330,500
Principal Keynote Lead, Keynote Team
Seattle
$164k - $287k
$164,200 - $287,400
Principal PMT, Outbound Communications
New York City
·Last Posted: May 2026
$198k - $268k
$197,900 - $267,800
Principal, GTM Programs Performance, AWS Specialists & Partners
Seattle
·Last Posted: Apr 2026
$194k - $262k
$193,700 - $262,000
Principal Worldwide Visual Computing GTM Specialist (Deadline Cloud)
San Francisco
·Last Posted: Mar 2026
$194k - $262k
$193,700 - $262,000
Principal APN Programs Lead, Scalable GTM and Funding Programs
Seattle
$194k - $262k
$193,700 - $262,000
Principal Portfolio Growth Manager, AWS Worldwide Startups
New York City
·20+ Years Experience
·Last Posted: Jun 2026
$194k - $262k
$193,700 - $262,000
Principal Portfolio Growth Manager, DNB, AWS Worldwide Startups
San Francisco
·20+ Years Experience
·Last Posted: Jun 2026
$194k - $262k
$193,700 - $262,000
Principal GTM Acceleration, Strategic Planning, Applied AI Solutions GTM
Seattle
·Last Posted: Apr 2026
$194k - $262k
$193,700 - $262,000
Principal Worldwide GTM Specialist - GenAI, Bedrock, Data & AI GTM
Seattle
·Last Posted: Jun 2026
$194k - $262k
$193,700 - $262,000
Principal Worldwide GTM Specialist, GameTech, WWSO Visual Computing (Advanced Computing)
Seattle
·Last Posted: Jul 2026
$194k - $262k
$193,700 - $262,000
Principal WW GTM Specialist, Amazon Connect, Customer Experience
Seattle
·Last Posted: Mar 2026
$158k - $262k
$158,400 - $262,000
Senior Executive Communications Leader, Partner Strategy & Engagement
Seattle
·Last Posted: May 2026
$193k - $261k
$192,800 - $260,800
Principal Technical Product Marketing Manager, Data and Analytics , AWS Product Marketing
Seattle
·Last Posted: Mar 2026
$193k - $260k
$192,700 - $260,200
Principal Technical Product Marketing Manager, Data for AI, AWS Product Marketing
Seattle
·Last Posted: Mar 2026
$193k - $260k
$192,700 - $260,200
Principal Product Marketing Manager - Tech, Portfolio and Supply Chain
Seattle
·Last Posted: Jun 2026
$193k - $260k
$192,700 - $260,200
Principal PMMT - Multicloud, AWS Product Marketing
Seattle
·Last Posted: Jun 2026
$193k - $260k
$192,700 - $260,200
Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing
New York City
$193k - $260k
$192,700 - $260,200
Principal Tech Product Marketing Mgr, AWS Business User Productivity Team
Austin
·Last Posted: Feb 2026
$193k - $260k
$192,700 - $260,200
Principal Product Marketing Manager - Tech, AWS Marketing
Seattle
$193k - $260k
$192,700 - $260,200
Principal Product Marketing Manager, Kindle Scribe
Seattle
$187k - $253k
$187,000 - $252,900
Principal, Product Marketing Manager, Amazon Ads
New York City
$187k - $253k
$187,000 - $252,900
Principal Product Marketer, Amazon Ads
New York City
·Last Posted: May 2026
$153k - $253k
$153,000 - $252,900
Principal, Worlwide GTM Specialist - Storage, Data & AI GTM
Seattle
$176k - $238k
$176,100 - $238,200
Principal, Worldwide Specialist - Cloud Storage , Data & AI GTM, Data & AI GTM
Arlington
·Last Posted: Apr 2026
$176k - $238k
$176,100 - $238,200
Principal, Worldwide Specialist - Cloud Storage , Data & AI GTM, Data & AI GTM
Arlington
·Last Posted: Apr 2026
$176k - $238k
$176,100 - $238,200
Principal GTM Lead, WW Experience-Based Acceleration
Seattle
$176k - $238k
$176,100 - $238,200
Principal-Community Engagement, AWS InCommunities
Arlington
·Last Posted: May 2026
$171k - $231k
$171,000 - $231,300
Principal-Community Engagement, AWS InCommunities
Arlington
·Last Posted: May 2026
$171k - $231k
$171,000 - $231,300
Principal PMM, Insights, Selling Partner Communities (SPC)
Seattle
·Last Posted: May 2026
$170k - $230k
$170,000 - $230,000
Principal Product Marketing Manager, Ads Marketing
New York City
·Last Posted: Feb 2026
$170k - $230k
$170,000 - $230,000
Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement
New York City
·Last Posted: Apr 2026
$170k - $230k
$170,000 - $230,000
Principal Product Marketing, Tablet
Seattle
·Last Posted: May 2026
$170k - $230k
$170,000 - $230,000
Principal Product Marketing Manager, Retail Ad Service (RAS), Amazon Ads, Amazon Ads
New York City
·Last Posted: Jun 2026
$170k - $230k
$170,000 - $230,000
Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing
New York City
·10+ Years Experience
$168k - $227k
$167,700 - $226,900
Communications Principal, Policy Communications and External Affairs
Arlington
·Last Posted: Feb 2026
$136k - $224k
$135,700 - $224,300
Communications Principal, Policy Communications and External Affairs
Arlington
·Last Posted: Feb 2026
$136k - $224k
$135,700 - $224,300
Principal, Communications, PXT Sr Talent &Transformation
Seattle
·Last Posted: May 2026
$165k - $223k
$164,700 - $222,800
Principal Product Marketing Manager, Energy & Utilities, Industry Marketing
Houston
·Last Posted: Jul 2026
$162k - $219k
$161,900 - $218,600
Principal, Executive Audience Messaging & Narrative Strategy, AWS Global Executive Marketing
Arlington
·Last Posted: Jun 2026
$156k - $211k
$156,100 - $211,200
Principal, Executive Audience Messaging & Narrative Strategy, AWS Global Executive Marketing
Arlington
·Last Posted: Jun 2026
$156k - $211k
$156,100 - $211,200
Creative Director, Amazon Ads, Brand Innovation Lab: Food, Leisure & Communications
New York City
·Last Posted: May 2026
$155k - $210k
$155,400 - $210,300
Principal Measurement Partnerships Lead, Measurement, Ad Tech, and Data Science (MADS)
New York City
·5+ Years Experience
$153k - $207k
$152,600 - $206,500
Communications Principal, Policy Communications and External Affairs
Arlington
·Last Posted: Jul 2026
$151k - $204k
$150,800 - $204,000
Communications Principal, Policy Communications and External Affairs
Arlington
·Last Posted: Jul 2026
$151k - $204k
$150,800 - $204,000
Communications Principal, Policy Communications and External Affairs
Arlington
$151k - $204k
$150,800 - $204,000
Communications Principal, Policy Communications and External Affairs
Arlington
$151k - $204k
$150,800 - $204,000
Principal AWS Brand Advertising Leader, AWS Brand and Creative
Seattle
$149k - $202k
$149,200 - $201,800
Principal, Audience Lifecycle Planning, Amazon Ads
Seattle
·Last Posted: Mar 2026
$142k - $192k
$142,000 - $192,000
Principal, Strategic Comms Planner, Amazon Ads
New York City
$142k - $192k
$142,000 - $192,000
AWS Analyst Relations Lead, Amazon Quick, Emerging Technology AR Team
Mountain View
·Last Posted: Mar 2026
$138k - $187k
$137,900 - $186,500
Principal GenAI GTM Specialist, WWSO
London
N/A
N/A
Principal GenAI GTM Specialist, WWSO
Stockholm
N/A
N/A
Principal Go-To-Market Specialist, GenAI/ML, AWS
Seoul
N/A
N/A
Principal Product Marketing Manager - Settlement
United States
·10+ Years Experience
·Last Posted: Jun 2026
$208k - $235k
$208,000 - $235,000
Senior Staff UX Writer
United States
·12+ Years Experience
·Last Posted: Jun 2026
$212k - $265k
$212,000 - $265,000
Senior Growth Marketing Lead, Engagement
United States
·15+ Years Experience
$196k - $245k
$196,000 - $245,000
Sr Social Measurement Lead
San Francisco
·15+ Years Experience
$192k - $235k
$192,000 - $235,000
Brand Media Lead
United States
·12+ Years Experience
·Last Posted: Jul 2026
$160k - $200k
$160,000 - $200,000
Community Engagement Lead
United States
·12+ Years Experience
·Last Posted: May 2026
$156k - $195k
$156,000 - $195,000
Senior Principal Content Strategist, Agentic AI (US / Canada, Remote)
United States
·12+ Years Experience
$157k - $282k
$157,000 - $281,930
Senior Principal Content Strategist, Agentic AI (US / Canada, Remote)
San Francisco
·12+ Years Experience
$157k - $282k
$157,000 - $281,930
Principal, Design & Manufacturing GTM Strategy
Denver
$136k - $244k
$136,000 - $244,420
Principal, Design & Manufacturing GTM Strategy
United States
$136k - $244k
$136,000 - $244,420
Principal Program Manager, Marketing Strategy & Planning
Remote
·10+ Years Experience
$124k - $221k
$124,000 - $221,430
Principal Program Manager, Marketing Strategy & Planning
United States
·10+ Years Experience
$124k - $221k
$124,000 - $221,430
Principal Program Manager, Marketing Strategy & Planning
Washington
·10+ Years Experience
$124k - $221k
$124,000 - $221,430
Principal Content Designer, AI Experiences
Toronto
·8+ Years Experience
$116k - $171k
$116,000 - $170,500
Principal Content Model Lead
Remote
·8+ Years Experience
N/A
N/A
Principal Content Model Lead
Republic of Poland
·8+ Years Experience
N/A
N/A
Principal Digital Health Strategist
Madison
·10+ Years Experience
·Last Posted: Feb 2026
$136k - $232k
$136,000 - $232,000
Level Comparison
| Level | Sample Size | Low | Mid | High | |
|---|---|---|---|---|---|
IC1 Entry 0-1 YOE Contributes to smaller projects under detailed guidance. | Very Large 342 Data Points | $60,000 | $67,500 | $75,000 | |
IC2 Developing 2-4 YOE Contributes to projects under general guidance. Skills are relatively developed with room for growth. | Very Large 1,025 Data Points | $80,000 | $91,808 | $103,615 | |
IC3 Proficient 5-7 YOE Owns specific projects and requires minimal guidance. Skills are fully developed. | Very Large 1,340 Data Points | $106,468 | $123,209 | $139,950 | |
IC4 Advanced 8-11 YOE Owns complex projects and drives their direction. Displays in-depth and broad skills and expertise. | Very Large 1,639 Data Points | $127,500 | $148,250 | $169,000 | |
IC5 Expert 12+ YOE A very experienced team member who leads large, high-priority projects that impact company-level goals. | Very Large 117 Data Points | $170,000 | $199,000 | $228,000 | |
IC6 Advisory An authority in their field who defines and drives initiatives with long-term strategic impact. | Very Large 176 Data Points | $165,500 | $196,594 | $227,688 | |
M3 Manager Directly supervises a team of individual contributors and is accountable for their results. | Very Large 1,459 Data Points | $110,000 | $125,298 | $140,595 | |
M4 Sr. Manager Experienced people manager responsible for setting objectives, observing budgets, and tracking results. | Very Large 1,026 Data Points | $140,000 | $157,500 | $175,000 | |
M5 Director Oversees managers or leads their own department. Responsible for vision, strategy, hiring, and results. | Very Large 1,113 Data Points | $170,000 | $195,000 | $220,000 | |
M6 Sr. Director Manages senior leaders in various groups. Responsible for a business function. | Very Large 306 Data Points | $202,000 | $231,912 | $261,823 |