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Datasets
Marketing
IC6 - Advisory
Salary Range
Low
$166,000
14%
Mid
$193,000
14%
High
$220,000
Data Points
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Principal Product Manager, Growth
Remote
·6+ Years Experience
·Last Posted: Apr 2025
$167k - $229k
$167,000 - $228,500
Principal Product Marketing Manager
Remote
·8+ Years Experience
·Last Posted: Apr 2025
$190k - $228k
$190,000 - $228,000
Principal Product Marketing Manager - Solutions and Competitive Intelligence
Remote
·8+ Years Experience
·Last Posted: Aug 2024
$175k - $225k
$175,000 - $225,000
Principal Product Marketing Manager - Solutions and Competitive Intelligence
Remote
·8+ Years Experience
·Last Posted: Aug 2024
$175k - $225k
$175,000 - $225,000
Sr Staff Product Marketing Manager
Remote
·8+ Years Experience
·Last Posted: Jun 2024
$166k - $224k
$166,000 - $224,000
Product Marketing Principal, Industry Solutions
Palo Alto
·5-10 Years Experience
·Last Posted: Oct 2024
$147k - $221k
$147,300 - $220,900
Creative Director, Copy
New York City
·10+ Years Experience
·Last Posted: Jun 2024
$185k - $220k
$185,000 - $220,000
Principal Marketing Designer
Remote
·10+ Years Experience
·Last Posted: Jan 2025
$180k - $215k
$180,000 - $215,000
Principal Product Marketing Manager
Remote
·Last Posted: Sep 2024
$158k - $213k
$157,794 - $213,486
Principal Product Marketing Manager
United States
·10+ Years Experience
·Last Posted: Jul 2024
$126k - $210k
$126,000 - $210,000
Channel Marketing Leader
United States
·15+ Years Experience
·Last Posted: Jan 2025
$118k - $210k
$118,000 - $210,000
Prinicipal Technical Writer
Seattle
·8+ Years Experience
·Last Posted: May 2024
$139k - $209k
$139,452 - $209,178
Principal Product Marketing Manager, Enterprise
Remote
·8-10 Years Experience
·Last Posted: Sep 2024
$169k - $208k
$169,200 - $208,454
Principal Product Marketing Manager, Enterprise
Remote
·8-10 Years Experience
·Last Posted: Sep 2024
$169k - $208k
$169,200 - $208,454
Principal Media Strategist
San Francisco
·8+ Years Experience
·Last Posted: Mar 2025
$147k - $208k
$146,610 - $207,700
Principal PLG Manager
New York City
·12+ Years Experience
·Last Posted: Dec 2024
$180k - $200k
$180,000 - $200,000
Level Comparison
Level | Sample Size | Low | Mid | High | |
---|---|---|---|---|---|
IC1 Entry 0-1 YOE Contributes to smaller projects under detailed guidance. | Medium 45 Data Points | $60,000 | $65,450 | $70,900 | |
IC2 Developing 2-4 YOE Contributes to projects under general guidance. Skills are relatively developed with room for growth. | Very Large 508 Data Points | $70,000 | $80,000 | $90,000 | |
IC3 Proficient 5-7 YOE Owns specific projects and requires minimal guidance. Skills are fully developed. | Very Large 1,532 Data Points | $97,500 | $112,100 | $126,700 | |
IC4 Advanced 8-11 YOE Owns complex projects and drives their direction. Displays in-depth and broad skills and expertise. | Very Large 1,012 Data Points | $125,000 | $145,000 | $165,000 | |
IC5 Expert 12+ YOE A very experienced team member who leads large, high-priority projects that impact company-level goals. | Medium 48 Data Points | $150,000 | $172,587 | $195,174 | |
IC6 Advisory An authority in their field who defines and drives initiatives with long-term strategic impact. | Large 58 Data Points | $166,000 | $193,000 | $220,000 | |
M3 Manager Directly supervises a team of individual contributors and is accountable for their results. | Very Large 120 Data Points | $112,000 | $128,500 | $145,000 | |
M4 Sr. Manager Experienced people manager responsible for setting objectives, observing budgets, and tracking results. | Very Large 307 Data Points | $139,000 | $159,200 | $179,400 | |
M5 Director Oversees managers or leads their own department. Responsible for vision, strategy, hiring, and results. | Very Large 643 Data Points | $170,000 | $190,550 | $211,100 | |
M6 Sr. Director Manages senior leaders in various groups. Responsible for a business function. | Very Large 125 Data Points | $195,000 | $222,500 | $250,000 |

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